Site Building Links
This older site runs through one approach to building a web site. It's a useful read, especially for the clear explanation of DHTML.
9 SEO Plug-ins Every Wordpress Blog Should Have - This is written toward WordPress bloggers and not WordPress/ ComicPress webcomic sites. Keeping that in mind, you may find many of the suggestions useful if you're on WordPress.
Google offers surprisingly watchable video tutorials about their three main free web site management tools: Analytics, Optimizer, and Webmaster Tools.
Comic CMS, from the same people who produce ComicRank, is a free webcomic management system currently used by over 2,200 webcomics. It's an alternative to WordPress/ComicPress, and is more customized to the specific needs of comics than ComicPress. Most people will find it easier to use, and the support forum is highly regarded.
How Big Should My Tags, etc. Be?
Stay within these limits and you'll be fine with most search engines:
Title Tag: 70 characters, maximum
Meta Description: 155 character, maximum
Page size: Less 150 Kb
Unique links/page: 100 unique/page maximum
ALT text attribute: 80 characters, beyond that use longdesc