Glossary

Definitions of terms used on this site

If you encounter an unfamiliar term not on this list, please bring it 
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Analytics - On the web, refers to data collected by analytics software, used to monitor and measure activities of web site visitors.

CMS - Acronym for Content Management System. Software designed to contain and manage the information contained on the web pages of a site.

Feed - A script that sends updated material from websites to subscribers.

Feedburner - A website, owned by Google, providing the service of making feeds understandable by a wide range of feed reading software. Running a site through Feedburner for this purpose is called "burning a feed."

Google Analytics - Google's free site information and monitoring package. Reports traffic, trends and much more.

Hotlink - A link that draws information from another web source whenever the page it is on is opened, instead of drawing from a stored archive on the same site. Hotlinks have a mixed reputation because they place bandwidth demands on other sites. Those sites often have to pay for the bandwidth they use. Hotlinking on your site to an image on another site will cause that site to use bandwidth to supply the image when your page is opened.


 
Platform - Nickname for the hosting portion of a web site: host, server and sometimes other services.

POD - An acronym for Print On Demand. This is a service provided by numerous vendors, in which a product such as a t-shirt is created upon receipt of an order, and the profits are shared by the vendor and the creator of the shirt design.

Readership - A subset of the visitors statistic provided by various analytics systems and measured by them with varying success, this refers to people who regularly visit and follow a comic, as opposed to people who arrive after clicking an add only to leave.

Repeat Visitors - People who return to a site repeatedly. Some people set a benchmark, such as one or two visits per week, as the threshold for counting. This assures a more conservative reading, at the expense of some who may visit less often but read just as deeply.

Sitelinks - Google's name for the internal site links delivered as a supplementary search result on some searches. Appears as a small index of internal links under the main link title.

Visitors - For webcomics, a statistic usually reported as a monthly figure. Refers to all the distinct individuals visiting the site and does not count repeats (as visits does).

Visits - A measure of the total number of visits to a site. It does not distinguish repeats: Someone visiting three times counts as three.

Webcomic - A comic created for distribution via the internet. Webcomics may be collected later for print anthologies, but are independent of print comics.

Webcomics Blog - A blog dedicated to webcomics. May offer news, commentary, reviews, interviews or even idiotic gossip and back scratching.

Webmaster Tools - Google's package of analytics tools offer information beyond that provided in Google Analytics.






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