Most search engine advice is bunk. Here are the
things a comic needs to do.
Avoid common mistakes, and use time and power
wisely.
The benefits from a comic promotion standpoint.
If readers can't make sense of your site, you've lost
before you start.
More tips and specifics.
Tips for the first year.
Good reporting from other sources.
Contacting review blogs.
Unintended consequences of Google policy.